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Book cover — The Tipping Point : How Little Things Can Make a Big Difference

The Tipping Point : How Little Things Can Make a Big Difference

Book Information

Views: 2532
ISBN9780316679077
AuthorMALCOLM,GLADWELL
PublisherHachette Book Group USA
Publish Year2001
Pages288
Categorynonfiction
Age Band13-15;16-17

Description

Defining that precise moment when a trend becomes a trend, Malcolm Gladwell probes the surface of everyday occurrences to reveal some surprising dynamics behind explosive social changes. He examines the power of word-of-mouth and explores how very small changes can directly affect popularity. Perceptive and imaginative, The Tipping Point is…

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The Tipping Point explores how…

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